Why Decaf?
At Cruise Coffee, we’re here to champion decaf.
Whether you’re cutting back on caffeine, savouring a late-night coffee, or simply looking after your health, decaf is your perfect partner.
Let’s explore what makes decaf special, how it’s made, and why it might just be your next favorite brew.
What is Decaf?
Decaffeinated coffee starts its journey as regular coffee beans but undergoes a careful process to remove most of the caffeine while keeping the flavors intact. Unlike the common misconception that decaf sacrifices taste, the right decaffeination methods preserve the beans' natural richness and complexity.
The Goal? To offer a smooth, full-bodied coffee experience without the negative impacts of caffeine. Whether you’re cutting back for health reasons, enjoying a late-night cup, or simply want a good night’s sleep, decaf can fit seamlessly into any part of your day.
The Decaf Processes
The Swiss Water® Process is not only a gentle, chemical-free method of decaffeinating coffee but also a sustainable choice. Using only water, temperature, and time, this process removes 99.9% of the caffeine while preserving the coffee's rich flavour and aroma.
How It Works:
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First, a solution called Green Coffee Extract (GCE) is created, containing all the coffee’s natural compounds except caffeine.
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Unroasted coffee beans are immersed in the GCE, which draws out the caffeine while leaving the other flavours intact.
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Carbon filters capture and remove the caffeine, ensuring no harmful chemicals enter the environment.
Sustainability in Action:
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Unlike traditional methods, the Swiss Water® Process uses no solvents, making it safer for both consumers and the planet.
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Advanced filtration systems recycle water efficiently, reducing waste.
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By protecting the purity of the beans, this process supports ethical sourcing and fair trade practices.
Caffeine: The Good and the Bad
Caffeine & Sleep
Caffeine has a half-life of 5–7 hours, meaning if you drink a coffee at 2 p.m., up to 50% of that caffeine may still be in your system at 9 p.m.
Source: Institute for Scientific Information on Coffee (ISIC), 2022
Caffeine Disrupts Sleep Quality
Even if you fall asleep, caffeine can reduce deep sleep (slow-wave sleep) by up to 20% and increase restlessness.
Source: Journal of Clinical Sleep Medicine, 2013
Decaf is on the Rise
The Global decaf consumption is growing at 7–9% annually, outpacing the growth of regular coffee in some markets driven by wellness, sleep, and pregnancy concerns.
Source: Euromonitor & Specialty Coffee Association (SCA), 2023
Pregnancy & Caffeine Limits
NHS guidelines recommend no more than 200mg of caffeine per day during pregnancy - that’s about one cup of coffee or two cups of tea.
Source: NHS UK, “Foods to Avoid in Pregnancy”
