The Full Story.
Cruise Coffee: For the caffeine conscious.
Founded by mother and son, Turly and George, the brand reflects their combined passion for coffee and health. George’s degree in Sport and Social Sciences, alongside his years as a semi-professional rugby player and dedication to endurance sports like triathlons, shaped his approach to balance and performance. For him, coffee is a ritual - one that fuels focus without overstimulation.
Turly, a lifelong coffee enthusiast, found herself needing to reduce caffeine for health reasons. Dissatisfied with the options available, she sought something better. Together, they set out to create Cruise Coffee: a brand that delivers premium decaffeinated coffee without sacrificing taste or quality, avoids using harmful chemicals in the decaffeination process, and champions sustainability.
From the Swiss Water process to the sugarcane method, our coffee is roasted in small batches at the iconic Tate Britain in the heart of London. Every detail, from sourcing to roasting, reflects our commitment to creating a modern experience for those who love great tasting coffee and value their health.
